Am so grateful to have found Kavisha on Instagram. She is the founder and is a surface designer at Patch Over Patch.
Like most of us, I scroll over Instagram like crazy. And what fascinates me, is that there are brilliant people who care for the planet more than most of us can even imagine.
Patch Over Patch is a clothing line for women, made with a deeper understanding of upcycling and as Kavisha adds ” Each dress is an art piece”.
The Journey of Being a Designer
Born and brought up in Surat, Kavisha has dropped out of B.E (after a year) from Ahmedabad. Thanks to her brother (who is an IITian), who pitched NIFT to her. So she started her journey into the fashion industry by pursuing a Bachelor’s Degree in Accessory Design at NIFT, Himachal Pradesh.
There was a moment in her college duration. While at an event, she saw students throwing Nescafe cups in an overflowing dustbin.
That’s when she participated by helping her friend for putting up a creative installation using those cups at Nescafe. And that was the time when she began focusing on the term “upcycling” and taking interest in the same.
Work Experience Being a Designer
Kavisha then started working in fabric development industry at Bhuj and Kutch under a brand. Post which she went Delhi for few patchwork and embroidery projects which in turn was a learning of up-levelling the designs.
Later on, she got an opportunity to work in a renowned brand in Delhi for surface pattern designing, accounting and fabric designing.
She expressed “Delhi wasn’t suiting me”, so she came back home and began to work under another brand as an ‘upcycling lead’ for a year.
Right after that (just seven months ago), Kavisha started with her own collection. She now has a home studio in Surat.
Till now she has been a part of 3 exhibitions; 2 in Surat and 1 in Mumbai (Fair Trunk). And she also conducts workshops on upcycling at colleges.
“I don’t want to call it a design label, but a project”, she says. Ohh she’s is just being modest I tell you. After speaking to her, I realised how vivid her vision is and how much I admire her work ethic.
The other side of Hustle in the Fashion Industry
I always had a concern about this cult of sustainable fashion. It is keeping the majority of Indian buyers at the shore due to its high pricing. Am glad Kavisha has a different perspective to it altogether.
“Sadly the point is; sustainability is for luxe market. But cutting the cost on resources could help more people buy and hence believe in the very concept. We designers need to help the mass. That should be our agenda. That’s how we’ll be considered as good designers”.
I completely agree. How can you save the planet and conserve its purity by pricing the products far away from the affordability criteria of majority human class?
She adds “I’ll always go for reaching the mass. I want to target mature ladies and young educated crowd”.
She believes that such pieces can be made at home as well. But trust me, it’s not that easy. a lot of study and experimenting goes into it. Also, an eye for a design composition is vital.
And all that leads to a professional and a class apart fashion designing. Which is why you pay, for the expertise and knowledge, thereby supporting the local makers.
The Uniqueness of Patch Over Patch
Each garment at Patch Over Patch has different pattern making, different design cycle, and the process can’t be repeated. The layout can be the same, but then the fabric is different and so are the colours and prints.
She picks up selected organic cotton fabric scraps from high-end tailor shops, which are charged as per weight. She also hunts for unused material (organic cotton again) that doesn’t get sold. And then she plays with patchworking.
Currently, Patch Over Patch operates by a team of 3. Kavisha is into designing and social media, her brother handles the business part and a Masterji works on cutting and stitching.
When I asked about the brand’s uniqueness, she answers:
” Aesthetics make every brand different. I don’t believe in decoration and ornamenting a dress piece. I don’t believe in seasonal fashion. Am making my own system for my brand. I create and then launch a collection. The patterns on pieces are designed using patches. A dress is a canvas for me. That’s how I’ve come up with Kimono tops and shift dresses.”
I repeat what she has mentioned earlier; each dress is indeed an art piece.
Is academic important for someone who is inclined towards arts?
It is all about the environment. Academic was important for me to define the creativity I had. It has helped me express myself. But for someone else, working as a volunteer or intern could be a great start. Eventually, even when starting as a self-proclaimed artist/designer, you do learn more and more from experiences and mistakes. So it depends basically on the environment that develops your creative mindset.
What inspires you every now and then?
I watch fashion business related interviews.
Do you believe in offline or online marketing?
I prefer both. Instagram and exhibitions, both have been a great help for my business and sales.
What rules your job profile, what’s the drive?
That feeling, that you are making your own products and selling your own creative work is just incredible.
What is the worst part of your job?
I get off at 6 p.m. and chill. The process of marketing and shooting stylised images are all enjoyable. Rest, that is non-enjoyable, I delegate them.
What do you like in current lifestyle trends?
I don’t follow fashion trends. But on a global level, I am glad that the Memphis movement is back!! Bright colours, bold stripes and geometrical patterns, I adore them.
What’s the future of Patch Over Patch?
Through more and more exhibitions I want to aware people socially about the concept of upcycling, while they connect with the fabric through touching and feeling it. I want to use the local resource and cater them globally.
Much to my surprise, each piece is different and in a particular size, you will get one specific design. There is no mass production… not even a tiny bit. That’s called exclusivity.
That means the jacket and the shift dress that I received from Kavisha, will not be owned by anyone else. Unlike, of course, what happens when you buy from the usual brands like Zara, Forever 21, H&M etc. and end up watching another person wearing the same piece. Yiekssss!!!
As soon as I slipped into the shift dress and the jacket, I felt immensely good. The softness and soothing warmth of organic cotton gave me a mesmerising comfort. I know it’s going to last longer. And I simply adore the geometric patterns on my dresses.
So, being back to elevate your sense of style along with contributing massively to the greater good of planet Earth, shop her clothes by DM(ing) her on Instagram. And stay updated about her exhibitions in your city at the same link.
Do you own a piece in your wardrobe that is made of organic cotton? Would you like to try an upcycled fabric that looks like an art piece in itself?